Personal statement Essay Example | Topics and Well Written Essays - 1000 words - 13

Personal statement - Essay Example I for my part was very interested in the area, so I enjoyed those times very much. The break in studies was mainly intended to find my strength and weaknesses and thereby, identify the field that best suited my aptitude. I had always wanted to work before going in for higher studies. The break has indeed been the most defining time of my life. The experiences in various areas of human interaction have significantly influenced my perspective towards issues and factors which were hitherto considered of low merit. In 2003, I first worked with Ymed Sysems Inc. which market medical equipment and provide medical services. Working with the company made me realize that being professional and being a salesman are two different things. To advance in life, I needed to acquire more knowledge. Though I started reading books on different areas of business, I realized that higher degree would equip me with better knowledge. After two years’ working with the company, I finally knew that economics is the field for me. I am interested in knowing how and what makes business succeed in the highly competitive global environment. Though I had made tentative decisions about my future, I enrolled for military service. The next two years in military had further strengthened my belief that America is the place to realize one’s dream. I knew that America is a land of opportunities and pursuing higher education from prestigious academia like this education would greatly facilitate in realizing my dreams of becoming a successful professional in the field business management. Since 2008, I have been studying in America. I have been attending English, economics, accounting, and mathematics classes, which will become the cornerstone for more profound study in Santa Barbara City College. The classroom sessions have taught me how theories are applied in real life situations. The two years in

Wal-Mart Is Bad for America Essay Example for Free

Wal-Mart Is Bad for America Essay Starting out with a single store in Bentonville, Arkansas, Wal-Mart has not stopped expanding. The First Wal-Mart store was opened in 1962 by a Mr. Sam Walton. He opened the store with one intention: sell products people need at the lowest price available. Wal-Mart has since blown up into a globally known and used corporation. Currently, more than fifty percent of all Americans live within five miles of a Wal-Mart store, which is less than a ten mile drive away. Ninety percent of Americans live within fifteen miles of a Wal-Mart. (Fishman, 2006). Wal-Mart is bordering on 9000 locations worldwide including operations in Mexico, United Kingdom, Japan, and India. Wal-Mart is undoubtedly a global powerhouse. This powerhouse is impacting its home country. Wal-Mart affects American businesses and employees. This massive corporation affects the health of the United States. It has many affects as it spreads around the world. â€Å"A century ago, the companies that dominated the global food trade were wholesalers. Today these giants are dwarfed by the supermarkets that govern the global food system from farm to fork† (Patel, 2011). In other words, supermarkets or â€Å"superstores† have dominated and taken over the food system. Wal-Mart would be the leader and most profitable giant in this group. With the company’s rampant globalization and its negative impact on American businesses, employees, and overall health, Wal-Mart has proven time and time again that it is no good for America. To begin with, Wal-Mart’s rapid growth has led to great success for the company, but at the expense of small businesses around the nation. â€Å"Supermarkets rule the food chain† (Patel, 2011). Smaller shops and businesses have been taking huge hits in recent years. Small â€Å"mom and pop† stores have been the backbone of American society and a symbol of the American dream since the founding of the country. That being said, Wal-Mart has been in constant competition with these stores, and many say Wal-Mart is doing a great job of destroying all its competition, even some larger manufactures’. â€Å"Not since the days of the British East India Company as the cornerstone of the British imperial system has one single corporate entity been responsible for so much misery† (Freeman Ticknor, 2003). There have been many efforts to combat these â€Å"big box† stores from taking over small communities, while other communities have welcomed stores like Wal-Mart with open arms simply because their community is struggling to survive and they expect such a large business to bring in jobs. It is true that Wal-Mart does bring in jobs. However, as people are applying and taking jobs at Wal-Mart stores, what they do not know is that, they are slowly selling their souls, giving up their pocket books, and becoming slaves of this corporation. â€Å"An exchange of goods at a low price benefits everyone-quoting Adam Smith† (Van Riper, 2008). At what lengths are customers willing to go through to have low prices? Although Wal-Mart offers these low prices, communities still do not want their businesses being forced out and have been fighting the big box store takeover. Americans have not all become accustomed to supermarkets and malls. There are Americans who still enjoy the small â€Å"mom and pop† markets on the corner and like the rich culture that comes from individual shops and town markets. Sometimes, these individuals make a stand against Wal-Mart and other large companies. Take, for example, the success of the citizens of Eureka, California, who were not thrilled with the idea of Wal-Mart coming to town and setting up shop. â€Å"Activists built a well-oiled machine of organized resistance† (Halebsky, 2010). Most towns and communities are not this lucky. The activists had help in this case from Al Norman, the founder of Sprawl-Busters, consultants who help local community campaigns against megastores and other undesirable large-scale developments. This is a reminder that under the right conditions, the small town â€Å"David† can topple a big business â€Å"Goliath† (Halebsky, 2010). When all of these viewpoints are considered, it is clear that Wal-Mart’s rapid growth at the expense of small businesses is bad for the American economy. Wal-Mart is crushing all competitors with no remorse. Wal-Mart forces its way into small communities and forces itself upon the citizens making them into employees and also making it so small business does not stand a chance. Small business in small communities, especially low-income communities, simply cannot compete with a large corporation like Wal-Mart. Though some, like the citizens of Eureka, may be able to fight a Wal-Mart invasion, most are not this lucky nor do they know enough to fight Wal-Mart on their own. Simply put, Wal-Mart is a disease; it infects one community then moves on to the next. In addition to these effects on small businesses around the country, Wal-Mart’s promises of low prices are also impacting its own workforce. These low prices often come at the expense of fair wages and sufficient healthcare plans, leaving Wal-Mart employees to work in poor conditions for little reward. Wal-Mart’s treatment of its employees has long been in question. â€Å"The sad truth is that people earning Wal-Mart level wages tend to favor fashions available at the Salvation Army† (Ehrenreich, 2007). In less sarcastic terms, Wal-Mart employees cannot even afford to buy the clothes they sell and have to end up shopping at places like Goodwill and the Salvation Army to clothe themselves and their family. â€Å"You have to keep wages completely down; you have to keep staff down† (Fishman, 2006). This is part of Wal-Mart’s business strategy for higher profit. Wal-Mart offers some of the lowest possible wages for its employees. Wal-Mart also keeps the available staff down so the employees on the clock are constantly swamped with business making them extremely overworked. So Wal-Mart has discovered the secret to maximum profits: keep the wages and amount of employees down, which means paying less people less money while still raking in profit. This sounds dangerously close to a sweatshop. â€Å"Wal-Mart has lately come under fire for its meanness over employees’ health-care benefits† (Economist, 2006). In the movie Wal-Mart: The High Cost of Low Price, there were several interviews with actual Wal-Mart employees who discuss the low wages and poor health care. In an anonymous interview, an employee states that â€Å"you should never have to choose between medicine for your sick child and feeding your family† (Greenwald, 2005). Wal-Mart offers big discounts and low prices, but the employees end up paying for it with low wages and poor health care. â€Å"The biggest single problem was health care costs which were rising 19 percent a year, mainly because Wal-Mart employees are sicker than the average American† (Bianco, 2007). Wal-Mart’s healthcare is a joke. The rates and premiums are through the roof with doctors’ visits costing one hundred dollars or more. The basic healthcare plan is a 25 dollar premium for an individual, 37 dollars for a single parent, and 65 dollars for a family. This plan included 3 total doctor visits per year before the 1000 dollar deductible kicks in (Bianco, 2007). So the key to Wal-Mart’s broken system is that they pay their employees low wages and overwork them, but if an employee falls ill, Wal-Mart’s own healthcare plan does not even provide enough to help their employees back to work. In addition to the low wages and poor healthcare plans that the company offers its employees, there have been an ever-increasing number of sexual harassment cases levied against Wal-Mart. One such case involved a male employee who made an explicit comment to a female employee who was bending over to pick up a package. One Peggy Kimzey, shipping clerk from Warsaw, Missouri, bent over a package when she heard a male store manager laughing with another male employee. When Peggy asked what they were doing, he replied with a sexual comment about her backside. He then continued even after she asked him to stop. Peggy filed a law suit against Wal-Mart. According to her attorney, Peggy, endured many other situations like this in her four years of employment. Peggy also reported that many of the other female employees went through daily degrading remarks from male managers, as well (Glazer, 1996). This was the beginning of many lawsuits against Wal-Mart and certainly not the end. Wal-Mart is also strictly and famously non-union. â€Å"Wal-Mart has been successful in keeping Unions out of its American stores, partly because it has the resources to fight organizers in the stores and in court† (Preface to â€Å"Should Wal-Mart Unionize, 2008). In order to keep goods at discount and keep wages down, Wal-Mart has tried extremely hard to keep any whisper of unionizing out of its stores. There have been countless attempts by Wal-Mart employees to petition and unionize, but even at the suggestion of a union being formed, Wal-Mart managers start the threats and spread rumors of jobs being lost if employees vote yes. One case came out of Jacksonville, Texas, where butchers voted 7 to 3 to unionize. After two weeks, Wal-Mart eliminated the butchers’ jobs by switching to prepackaged meat and scattered the workers to different departments, which effectively abolished the union. The federal Labor judge ruled this act illegal three years later and ordered Wal-Mart to reverse all its actions. However, by that time, the original butchers had left the company. (Pre-face to â€Å"Should Wal-Mart Unionize, 2008). This shows that no matter what, Wal-Mart wins. The corporation will do almost anything to keep unions out of the workforce. With all viewpoints considered, it is clear Wal-Mart does not take care of its employees. Wal-Mart employees struggle to make ends meet and there are employees that have to choose between the whole family eating and provide medicine for a sick child or family member. This is a ridiculous and disturbing way to live. Employees have no choice in most cases because it is the only job they can find in small towns where Wal-Mart has forced out all other small business. Wal-Mart’s treatment of its employees is ludicrous and barbaric, and it borders on slave labor. Wal-Mart plans every move it makes. It knows they are the only choice for most Americans in terms of employment, so they are able to set their own conditions. Wal-Mart sells goods at the lowest possible prices to keep their prices to consumers low. The problem is that they do not care how or from where those cheap goods are obtained. Recently, in the movie Food Inc., filmmaker Robert Kenner (2008) broke down the supermarket walls and showed the public where and how their food transforms from raw material to the food sold in stores. â€Å"I think it’s one of the most important battles for consumers to fight, and that is the right to know what’s in their food and how it was grown† (Kenner, 2008). There has been a big push in recent years for more accurate labeling in the food sold in supermarkets. Many producers and supermarkets are fighting to not have labels on their food showing where the food comes from or even what ingredients are in the food. â€Å"Not only do they not want you to know what’s in it, they have managed to make it against the law to criticize their products† (Kenner, 2008). There are laws protecting the meat and produce companies from people openly criticizing their product. Oprah was even sued by the cattle companies for saying â€Å"it makes me not want to ever pick up another Meat patty again† on her show (Kenner, 2008). The meat packers unsuccessfully sued Oprah for bashing their product and loss of profit. Again, Wal-Mart has no regard for how they make money. It does not matter where or how Wal-Mart’s food is obtained, just so it brings in the maximum amount of profit for them. Red meat and poultry is literally packed into houses and not able to move, in order to gain more meat in less space. These extreme conditions, piled onto extensive hormones and steroids administered to boost the size of animals, make many farm animals extremely unhealthy to consume. There has been an extensive amount of E. Coli poisoning breakouts over the past ten years because of these chemicals growing in the intestines and stomachs of the animals. Yet agai n, Wal-Mart does not care how this meat is obtained just so they get it as cheap as possible and they can resale it marked up and make their profit. Americans have forever been informed of the horrible experiences going on overseas in sweatshops that are run by American corporations trying to maximize profit by paying workers in other countries massively low wages to make and produce goods such as clothing. Wal-Mart has also has been accused of running sweatshops and outsourcing its manufacturing jobs overseas to places where it costs less to make goods because they can pay employees less than American workers. â€Å"Americans may not know it, but many of the name-brand products they purchase were made under appalling circumstances† (Clark, 1996). Many companies, such as Sears and Bloomingdale’s, choose to outsource their work in order to maximize profit. Both companies are huge retailers and make a large profit every year, but this profit is largely based on their ability to produce clothing and other goods through sweatshops and cheap child labor in other countries. Wal-Mart is no different. Although Wal-Mart does not directly contract these sweatshops, they do go around the world finding the cheapest made jeans, clothing, toys, etc., and buy all of them up to turn around and sell them for a huge profit. So, no, Wal-Mart does not directly contract these sweatshops, but they do support this ghastly system. Wal-Mart has come into the Chinese economy in the same way it has in America, by putting a big blue store on every corner. In the most recent study, Chinese Wal-Mart stores are employing almost 150,000 people and drawing in more than 1.2 million people a month with more than 100 stores across the nation (Matusitz Leanza, 2009). This is leading to the same kind of shift to low wages and poor working conditions that is happening in the United States. Aware of these many issues surrounding its global presence, Wal-Mart has been growing involved in fair-trading. â€Å"Recently Wal-Mart has quadrupled its purchases of fair trade bananas, thus elim inating non fair trade bananas from its shelves† (Chu, 2009). However, this engagement in the fair trade market is not compatible with Wal-Mart’s current business model. Simply put, even as the economy is in ruins, Wal-Mart is managing to continue to bring in more profit every year at the expense of its workers and the health of its shoppers around the world. â€Å"Wal-Mart is a penny pinchers paradise† (Gross, 2008). So Wal-Mart finds another way to maximize their profit at the expense of others. Wal-Mart chooses to utilize sweatshops and child labor to increase their overall profit. Instead of using American distributors or buying locally, merchandise travels the world in the pursuit of greater profit margins for the company. Wal-Mart also chooses to expand its business overseas to China. This action also takes advantage of Chinese workers who, like America workers, need money and Wal-Mart is their only option. In conclusion, Wal-Mart is a huge corporation with many resources. Wal-Mart employs over 1.3 million people and over 5000 stores nationwide (Freeman Ticknor). It has been under fire a lot for several of its business practices. Wal-Mart offers horrible wages and meager healthcare to its workers. Additionally, there are many examples of rampant sexual harassment issues among the Wal-Mart work force. With these claims not ceasing, it is clear that Wal-Mart does not care enough about its employees to change. Wal-Mart obtains its food and goods from the cheapest provider and has no problem sacrificing quality or nutrition for the bottom line. There is also the controversy over its economic effect on American businesses. Wal-Mart destroys communities and small business. Piece by piece and store by store, Wal-Mart is taking over the United States. It wrecks communities and treats its employees like slaves. Simply put, Wal-Mart is bad for America. â€Å"Americans have stopped trading up and started trading down† (Gross, 2006). References Bianco, A. (2007, February 20). Wal-Mart: The bully of Bentonville: How the high cost of everyday low prices is hurting America. New York: Crown Business. Chu, J. (2009, April 1). The interest of large companies in fair trade is a sign of growing ethical consumption. In D. A. Miller (Ed.), Opposing viewpoints: Fair trade. Greenhaven Press. Clark, C. S. (1996, August 16). Child labor and sweatshops. CQ Researcher 6, 721-744. Ehrenreich, B. (2007, August 20). Unregulated capitalism exploits the poor. In J. Norman (Ed.), Opposing viewpoints: How can the poor be helped. Greenhaven Press. Fishman, C. (2006). The Wal-Mart effect. London, England: The Penguin Group. Freeman, R., Ticknor, A. (2003, November, 14). Wal-Mart is not a business, its an economic disease. Executive Intelligence Review, Retrieved July 7th, 2011, from http://www.larouchepub.com/other/2003/3044wal-mart.html Glazer, S. (1996, July 19). Crackdown on sexual harassment. CQ Researcher 6, 625-648. Greenwald, R. (Director). (2005). Wal-Mart: The high cost of low price [DVD]. Available from www.walmartmovie.com Gross, D. (2008). As economy tanks, Wal-Mart thrives. Slate.com, Retrieved July, 7 2011, from http://articles.moneycentral.msn.com/Investing/Extra/AsEconomyTanksWalMartThr

Macbeth :: essays research papers

Macbeth If it hadn’t been for the three witches, Macbeth would never have killed Duncan nor Banquo. Macbeth, also would not have been killed my Macduff. The three witches are the reason that everything happened the way the they did. In the beginning of the play, the three witches prophecized that Macbeth would become Thane of Cawdor adn the King of Scotland. In the near future Macbeth became the Thane of Cawdor because of his valiant efforts in the war. Macbeth started to think about the witches proheciesand started to become a little ambitious. With the constant nagging and mockery of Lady Macbeth, Macbeth decides to go through with the murder of Duncan. Thus, another one of the witches prophecies was fulfilled. The witches also prophecized that Banquo’s sons will be kings. In the worry of Banquo finding out about the murder of Duncan and the thought of Banquo’s son, Fleance, Macbeth hires a few asassins to murder Banquo and his son. Later,three ghosts appear in front of Macbeth. First, an armored head appears and warns Macbeth to beware of Macduff. Second, a bloody child appears telling Macbeth that no man born a woman should harm him. Third, a child holding a tree, tells Macbeth that he is safe until Birnham Woods comes to Dunsinane. After the three ghosts visit Macbeth, the apparition of Banquo appears. Following Banquo is seven of his descendants, all of which were deceased kings. The first of the three warinings from the ghosts comes true when macduff allies with Malcolm, one of Duncan’s sons. Together they plan to retake the throne of Scotland. Macduff and Malcolm plan to use the leaves and branches of Birnham Woods as camouflage. Before Macbeth is killed, he

Fiji Water Analysis Essay

Introduction Corporations like FIJI Water are forced into having Corporate Social Responsibility (CSR). Corporate Social Responsibility is the idea that businesses need to give back to society as much as they take away. Although companies like FIJI Water produce some type of product for consumers, in this circumstance water, they are compelled to give back as much as they take away. The issue companies have to deal with is whether they really have CSR, or if they are just green washing to make people believe they are socially responsible. â€Å"The 10th Edition of the Concise Oxford English Dictionary recognizes the word â€Å"greenwash,† defining it as, â€Å"’Disinformation disseminated by an organization so as to present an environmentally responsible public image.†Ã¢â‚¬â„¢ Environmentalist make it their job to eliminate any green washing by bringing to light companies negative impact on society and proving outrageous claims to be over exaggerated or completely false. Environmentalists compel companies to reduce, if not eliminate their carbon footprint on society through exposing how wasteful they are to society. Every company in order to be successful has to recognize this issue and do their best to resolve it, otherwise their company will tank. Companies like FIJI Water have to walk the fine line of CSR and green washing. FIJI Water LLC, has proved to be a tough competitor in the market of selling bottled water. They have overcome trials and set-backs and have kept their image of a premium quality brand of water. They have done their very best to become socially responsible over the years and had to use the idea of green washing to exploit their product. How FIJI Water Came to Be FIJI Water was started in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited. FIJI Water is a U.S.-based business and brand of bottled water derived, bottled, and shipped from the Fiji Islands. It is available in 330ml, 500ml, 1 liter and 1.5 liter bottles.  According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu. A good way to identify what FIJI Water is all about is in their mission statement which reads, â€Å"FIJI Water, the world’s finest water, is committed to quality and excellence in our product, people, profitability, and strategic partners. We are dedicated to communicating the passion and unique properties of our brand to consumers worldwide and continuing to invest in the future while preserving and cherishing the pristine source.† They have marketed their product towards wealthy people who could afford to pay more to drink water. Their main marketing drive was that the product was far from pollution, acid rain, and industrial waste in the island nation of Fiji. The way their product differed from other water bottling companies is that the FIJI Water was drawn from an artesian aquifer that lies hundreds of feet below a primitive rainforest. The idea being that distance and isolation is part of what makes FIJI Water so much purer and richer in taste than other bottled waters. Corporate Social Responsibility FIJI Water has a few marketing and CSR campaigns to help address the issue of social responsibility and to give their product more attention. FIJI water was seen as being extremely wasteful. To take a naturally occurring product like water and use the resources to ship it half way across the world was thought to be â€Å"water insanity†. â€Å"In response to this protest, the company launched a new promotion campaign under a slogan â€Å"every drop is green,† only to be immediately accused by environmentalist groups of engaging in green washing activities.† At the same time that this was happening, FIJI focused on its contributions to the local communities in Fiji. As environmentalists’ criticism increased over the years, FIJI Water LLC launched a â€Å"carbon negative campaign, claiming that it was the first bottle water company to release carbon footprint of its products.† This was part of their push towards the slogan â€Å"every drop is green†. The Company estimated its total annual carbon footprint at 85,396 metric tons of CO2eq.  They were also able to calculate their carbon emissions at each stage of the product from production to distribution. They started at the production of raw material to running the plant, to getting it to the markets, to even refrigerating the product. It did this to try and eliminate as much carbon footprints as possible. The VP of the company, Mooney, argued that, â€Å"the only way consumers can turn their environmental intentions into good decisions is to give them the information they need regarding the emissions with the products they buy.† This made customers aware that they were actively looking at their operations and doing something about it. To most people, it didn’t really matter what, as long as they were trying. Sustainability The results of their work were impressive. They were able to accomplish the following: reduction in packaging by 20 percent, supplying 50 percent of the energy used at its bottling plant with renewable energy, optimizing logistics to be more carbon-efficient in transportation, restoring grasslands in the Yaqara Valley by planting trees, and supporting recycling programs for plastic PET bottles. With their new image as a socially responsible company they were more sustainable in the fact that they were giving back. They summed up their operations in a PR pitch: a sale of every bottle of FIJI Water would result in a net reduction of carbon in the atmosphere! The question remains, are they giving back enough? To ship a naturally occurring product half way across the world seems pretty ridiculous to those who care about our earth’s resources being wasted. Green Washing Conservation group didn’t buy it. This absurd claim, along with â€Å"every drop is green† was green washing at its finest so they thought. In Section 53 of the Commonwealth Trade Practices Act 1974 it prohibits a corporation from representing that â€Å"goods or services have sponsorship, approval, performance characteristics, accessories, uses or benefits they do not have.† They were in direct violation of this. The Greenwash Brigade were some of the most professional environmentalist that were known for exposing this kind of  behavior. In June 2008, they published an article titled â€Å"Fiji Water by the numbers,† which summarized the terrible environmental impact of the company. Some facts that came out of that were that there were 5,500 miles per trip from Fiji to Los Angeles, 46 million gallons of fossil fuel, 1.3 billion gallons of water used, 216 million pounds of greenhouse gases emitted. These were staggering amounts of energy, water, and fuel being used, especially for something that is naturally occurring! The Impact of the Nay-Sayers These conservationists had a big impact on the company in forming who they are today. Without bringing this information to light, nothing would be changed. They would just fly under the radar without being criticized. We need the nay-sayers to motivate companies to change so they won’t use up our limited resources. The fact of the matter is that every drop of FIJI Water is not green, every drop is imported! These environmentalist help prevent green washing and provide important research behind their accusations of companies. In 2007, Pablo Paster, an engineer and MBA, undertook a thorough and exhaustive study of the cost of bringing a liter of FIJI Water to America. His study found that, â€Å"In summary, the transport of that one kilogram bottle of Fiji water consumed 26.88 kilograms of water (7.1 gallons), .849 kilograms of fossil fuel (one liter or .26 gallons) and emitted 562 grams of Greenhouse Gases (1.2 pounds).† One can only imagine the effect that has on our en vironment. Conclusion Overall, Fiji was able to show flexibility in changing for the times. They established credibility among the community through addressing concerns of others. At first they tried to hide from the answers needed by consumers and conservationists and even used some green washing to help get their product through the tough, trying times. They used the idea of green washing to their benefit by making outrageous claims that had to be proven false initially, but in time they held to it as best they could. They had to be vague at first, but later specified their goal in operations. Comparatively to most companies, FIJI Water has a great Corporate Social Responsibility in that they have done significant things to try and eliminate their carbon footprint through efficiency and planting more trees. Going forward, the company will have a hard time living up to becoming a carbon negative company. They need to keep on their path of fulfilling promises made to invest in renewable energy equipment and to off-set that with continuing to plant trees abroad. FIJI Water has especially helped the local community surrounding Fiji. They have established good CSR with the five neighboring villages. They have supported children’s educations in helping them get a good start. In pre-schools they have provided equipment, educational material, teacher training and other support. In March 2002, the company voluntarily established an independently administrated community development trust fund and allocated FJ$275,000 to it. That is a great use of their resources. They also support village projects to improve hygiene and sanitation as well as provide portable drinking water. FIJI Water is a benefit to society as a whole. They have used their resources to give back to our planet and help others in need. More ——————————————– [ 1 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 2 ]. N.A., â€Å"FIJI Water,† http://en.wikipedia.org/wiki/Fiji_Water#History, 2012. [ 3 ]. N.A., â€Å"Mission Statement,† http://www.fijiwater.com/company/company-timeline/, N.D. [ 4 ]. Ibid. [ 5 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 6 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† April 9, 2008, www.bevnet.com [ 7 ]. Ibid. [ 8 ]. Ibid. [ 9 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† FIJI Water Press Release, Los Angeles, April 9, 2008, www.bevnet.com. [ 10 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 11 ]. Heidi Sigelbaum, â€Å"Fiji Water by the numbers,† June 6, 2008. [ 12 ]. www.treehugger.com/files/2007/02/pablo_calculate.php [ 13 ]. McMaster and Nowak, â€Å"Natural Waters of Viti Limited – Pioneering a New Industry in the Fiji Islands.†

Tuttle Matt

The analysis regarding this case has led us Into Identifying the critical Issues of Tuttle Matt as, ; How to sustain the consistent business How to expand their brand reputation How to build comparative advantages Exhibit 1 : SOOT Analysts Internal External Strengths (ability to†¦ ) good location (near King Street and Spading Avenue) Open-concept kitchen High quality of ingredients and own secret recipes Weaknesses (inability to†¦ Inadequate financial investment Not much entrepreneurial experience Opportunities No restaurants were regionally focused In Tuscan style 0% returning rate of customers for dinner Exploit: Sustain and provide high quality of food Develop: Create a new customer base with aid from others working in the industry. ; Create more awareness towards the new menu they have designed.Threats Strong competitors: Alice Bazooka and Terrine CARS debarkation's: Attract new customers Keep the kitchen clean Address/Avoid: currently have the cash flow. Exhibit 2: Por ter's Five Forces Bargaining Power of Buyers: Mid level of power Customers are not very brand loyal, which means they will be resistant to try out new and unfamiliar gaming options ; Bargaining Power of Suppliers: Low level of power doesn't rely on suppliers in producing their product.Industry Rivalry: High level of power Over 200 competitors within industry Potential Competitors: Low barrier to entry for catering industry (relatively easy to start-up and no government restrictions ) ; Relatively low brand loyalty for 50% of the new competitors fails in the first two years Substitutes: ; Many substitutes for will increase competition within industry ; On the other hand, the industry is currently lacking of Tuscan style restaurants, which makes unique.

David Carson A brief look at his work1 essays

David Carson A brief look at his work1 essays David Carson was born in Texas in the United States. Many of his design influences have come from his early childhood while travelling around America, Puerto Rico and the West Indies. His first significant exposure to graphic design education came as part of a three-week workshop in Switzerland, where the Swiss graphic designer Hans-Rudolph Lutz influenced him. He then worked in a high school near San Diego from 1982 to 1987. During this time he also carried highly experimental graphic design as the art director of the magazine Transworld Skateboarding. Among his abilities of art directing, graphic designing and film directing, he was also a professional surfer. His immense interest in the surfing culture persuaded him to return to the West Coast where he helped launch the magazine Beach Culture. The magazine only lasted three years but Carsons pioneering approach to design, particularly toward typography challenged the fundamental aspects of all design and graphic communication. Carsons work was often arresting and powerfully communicative. From 1991 to 1992 he worked on Surfer magazine. The straightforward styling of the covers was a strong contrast to the later "How" magazine covers. Here you could associate with Carson as his unique use of typography filled each cover to give an interesting introduction to the contents. After this came his break into an international profile when he helped launch Raygun magazine, designing the first 30 issues. This magazine, aimed at the youth market with the sub-title of "the bible of music+style", received more attention for Carsons design than for its relatively conventional text content. After this very successful period of Carsons life, his work began to attract wider audiences: it was featured by many mainstream publications, including the New York Times in May 1994, and Newsweek Magazine in 1996. The main comme ...

Abraham and Holocaust †Theology Essay

Abraham and Holocaust – Theology Essay Free Online Research Papers Abraham and Holocaust Theology Essay The Merriam-Webster Dictionary has three definitions for the term holocaust. The following are the definitions: â€Å"1) a sacrifice consumed by fire; 2) a thorough destruction involving extensive loss of life especially through fire; 3a) the mass slaughter of European civilians and especially Jews by the Nazis during World War II – usually used with the; and 3b) a mass slaughter of people.† The Merriam-Webster Dictionary definitions (1 and 2) are clearly the ones used in Genesis 22:2-8. The Douay Genesis translation includes a reference to the holocaust when God asked Abraham to sacrifice son. Genesis 22:2-8 states, â€Å"He said to him: Take thy only begotten son Isaac, whom thou lovest, and go into the land of vision; and there thou shalt offer him for an holocaust upon one of the mountains which I will shew thee. So Abraham rising up in the night, saddled his ass, and took with him two young men, and Isaac his son: and when he had cut wood for the holocaust, he went his way to the place which God had commanded him. And on the third day, lifting up his eyes, he saw the place afar off. And he said to his young men: Stay you here with the ass; I and the boy will go with speed as far as yonder, and after we have worshipped, will return to you. And he took the wood for the holocaust, and laid it upon Isaac his son; and he himself carried in his hands fire and a sword. And as they two went on together, Isaac said to his father: My father. And he answered: What wil t thou, son? Behold, saith he, fire and wood: where is the victim for the holocaust? And Abraham said: God will provide himself a victim for an holocaust, my son. So they went on together.† The meaning of the word holocaust is clearly stated by Douay in Genesis. In Genesis 22:2-8, the word holocaust is used to describe the sacrifice that God has asked Abraham to make for him. In Genesis 22:3, it describes where Abraham begins to cut up wood to be used for fire that he will need to carry through with the holocaust/sacrifice. In 22:7, Abraham is described as carrying fire in his hands to start the fire. The story also depicts that Isaac understands that there will be a sacrifice, but he does not know that he was chose by God to be the sacrifice. As listed in The Merriam-Webster Dictionary definition 3, â€Å"the Holocaust† is used to describe the killing of millions of Jews by the Nazis during World War II. It is used to describe the killing because the Jews were placed in oven like rooms and burned to death by the Nazis. The Nazis wanted to purify their country by killing all the Jews. As with the sacrifice of Isaac, many of the Jews did not know they would be burned to death. Sources: Merriam-Webster OnLine (m-w.com/cgi-bin/dictionary) Good News Bible – Genesis 22:2-8 holocaust-history.org/dachau-gas-chambers/ Research Papers on Abraham and Holocaust - Theology EssayThe Masque of the Red Death Room meaningsMind TravelCapital PunishmentWhere Wild and West MeetThe Effects of Illegal ImmigrationCanaanite Influence on the Early Israelite ReligionHarry Potter and the Deathly Hallows EssayPersonal Experience with Teen PregnancyAppeasement Policy Towards the Outbreak of World War 2Honest Iagos Truth through Deception