Bank Manager

Bank managers direct bank branches and departments, resolve customers’ problems, ensure that standards of service are maintained, and administer the institutions’ operations and investments, in addition to overseeing the following employees: * Bank tellers, the largest number of workers in banking, provide routine financial services to the public. They handle customers’ deposits and withdrawals, change money, sell money orders and traveler’s checks, and accept payment for loans and utility bills. Increasingly, tellers also are selling bank services to customers. * New accounts clerks and customer service representatives answer questions from customers, and help them open and close accounts and fill out forms to apply forbanking services. They are knowledgeable about a broad array of bank services and must be able to sell those services to potential clients. Some customer service representatives work in a call or customer contact center environment, taking phone calls and answering emails from customers. In addition to responding to inquiries, these workers also help customers over the phone with routine banking transactions and handle and resolve problems or complaints. * Loan and credit clerks assemble and prepare paperwork, process applications, and complete the documentation after a loan or line of credit has been approved. They also verify applications for completeness. * Bill and account collectors attempt to collect payments on overdue loans. Many general office clerks and bookkeeping, accounting, and auditing clerks are employed to maintain financial records, enter data, and process the thousands of deposit slips, checks, and other documents that banks handle daily. Banks also employ many secretaries, data entry and information processing workers, receptionists, and other office and administrative support workers. Office and administrative support worker supervisors and managers oversee the activities and training of workers in the various administrative support occupations. Loan officers, who evaluate loan applications, determine an applicant’s ability to pay back a loan, and recommend approval of loans. They usually specialize in commercial, consumer, or mortgage lending. When loans become delinquent, loan officers, or loan counselors, may advise borrowers on the management of their finances or take action to collect outstanding amounts. Loan officers also play a major role in bringing in new business and spend uch of their time developing relationships with potential customers. * Trust officers manage a variety of assets that were placed in trust with the bank for other people or organizations; these assets can include pension funds, school endowments, or a company’s profit-sharing plan. Sometimes, trust officers act as executors of estates upon a person’s death. They also may work as accountants, lawyers, and investment managers.

The hypothesis for this piece of coursework is “Exeter is dealing well with its traffic needs”

As shown in the maps on the previous page Exeter is a city in the south-west of England, with areas like Dartmoor which is a national park nearby, Exeter is also surrounded by towns and villages like Topsham, Exmouth, Starcross and Lympstone. At the moment Exeter's population is around 111,000 but is always growing. Exeter has many transport links, including two main train stations and a few more local ones, a successful bus service, many roads in and surrounding Exeter and an international airport. Exeter's main train stations are Central station which is a few minute walk to the city centre and St David's station which is a 15-20 minutes walk or a few minute bus journey. Exeter has more local train station such as St Thomas train station, but these unlike the two main train stations which have trains which travel all around the country only have trains which travel to closer towns or cities. Exeter's main bus service which is Stagecoach, has many routes which enables you to travel around and just past the outskirts of Exeter, Stagecoach also have a Main bus station in Exeter which also has less frequent buses which travel further to place all around England. The last transport link which Exeter has is Exeter's international airport which as well as flying chartered flights also fly scheduled flights around England. Exeter's chartered flights don't only include short haul flights to places in Europe but have recently started to fly long haul flights to places like New York and Canada. Exeter has many roads surrounding and passing through it including the M5 which is a motor way which starts by Exeter and ends up by Birmingham, there is also many A roads neighbouring Exeter including A30 and the A38 which join at the start of the M5 and also the A377 which passes through Exeter and joins to the A30. Lastly there are several B roads including the B3212, B3183, B3123 and the B3183. As Exeter's population is growing more and more people are driving and buying cars this therefore increases Exeter's car ownership and traffic problems, due to this increase in people and cars Exeter's traffic needs are becoming more and more important. In places which have had the issue of congested roads and other traffic problems, traffic management strategies have already been tried, like in London; they have now introduced a payment which has to be made for vehicles to be able to drive in the city centre. The roads which I will be focusing on are: à ¯Ã‚ ¿Ã‚ ½Alphington Road à ¯Ã‚ ¿Ã‚ ½Cowick Street à ¯Ã‚ ¿Ã‚ ½Exebridge à ¯Ã‚ ¿Ã‚ ½High Street à ¯Ã‚ ¿Ã‚ ½Topsham Road The roads and area which I will be concentration in this investigation on are shown on a map opposite. The area which I will be mainly working with is in and around the city centre and is shaded in brown on the map, and all the roads except Topsham Road which I am concentrating on are shaded in red To investigate this hypothesis I will be mainly working in and around the city centre, I will ask questionnaires, take traffic counts and photos, send emails, and also use the internet. I will then put the data into graphs and diagrams and do some calculations which will then tell me if my hypothesis is correct or not.

The Role of Women as Shown through Marriage Law Essay

The Role of Women as Shown through Marriage Law - Essay Example As the essay declares women have always suffered a subjugated role in all societies from the beginning of civilization, surviving records from several ancient societies reveal that women are only just now surpassing the freedoms afforded them centuries ago. Although the women of ancient Sumeria didn’t have quite the same freedoms experienced by women of the modern world, a look back through the laws of Assyria and the Old Testament reveal a gradual tightening of restrictions placed on women in reaction to either political or theological threats, eventually leading to near drudgery status for most women through history’s most imbalanced periods. This paper discusses that marriage laws within this code are very specific regarding the rights of the woman being almost equal to the rights of the man. For example, the bride’s family had to agree to the marriage by accepting the bride-price from the groom’s family. That the girl was a valued member of society is indicated in that this bride-price, along with a dowry provided by her family, went with her into her new marriage and remained her property for life. Underscoring the value of the bride to her family is the idea that the bride is always a member of her father’s house, regardless of to whom or how long she has been married. The code of King Hammurabi also provided for near equal chance to divorce. When the man opted to divorce the woman, she retained custody of any children and he had to pay the ancient day equivalent of child support.

Matthew McAllister Essay Example | Topics and Well Written Essays - 250 words

Matthew McAllister - Essay Example This discussion asks that What factors have contributed to the change in the role of news? The greatest factor is, perhaps, the purchasing of television networks by movie studios. The movie studios, therefore, use their corporate ties with the television news networks so purchased to exert promotional pressures. Consequently, news lose their prime position as the news networks under entertainment corporations have to air ads during prime-time news. In addition, the television news networks lose control of the content they air as their sponsors dictate what suits their financial interests.According to the paper findings another major factor is to drive profits. In order to attract advertisers, news networks need not just an expanded viewership, but the viewership that interests advertisers. Since news mostly interests the elderly, news networks have adjust their broadcasting so as to rake in the youth as well. This is the rationale behind the reality show craze, as is the case with CB S which has been airing Survivor. It is not uncommon to find such stations holding a discussion on the outcome of the previous episode of the reality show during news time. Generally, news networks have transformed into entertainment and promotional zones.

Question 4 Essay Example | Topics and Well Written Essays - 1500 words

Question 4 - Essay Example The boons of this technology do not end here. It s a new generation technology that lay unrecognized for a long time owing to high costs, and has now come into focus (Z Corporation, 2005). Thus 3D printing technology has the potential to affect almost each and every industry and varied aspects of the personal lives of people. Revolution in the modern industrialization: 3D printing technology The benefits of the 3D printing technology are being increasingly realized in the medicine industry. Production of medicine pills or capsules might be changed forever with new bio-printers actually printing human tissue, advancing the methods of pharmaceutical testing. Along with process of production the rate of production of these pills would also undergo vast improvements. The construction business and architecture is changing fast under the effect of this technology. Nowadays, designs of intricate architectural drawings are developed quickly in the form of 3D-printed models. This process is f ound to be relatively less expensive and also as less time consuming than the traditional process of building prototypes of handcrafted models made of cardboard. Even experiments are being made by â€Å"printing concrete structures† (3dprinter, 2013) using gigantic 3D printers. ... Beautiful objects, starting from artistic sculpture to household fixtures, now are not needed to be build with ones hand; they are simply designed using computer software (3dprinter, 2013). Hence one has the liberty to â€Å"imagine a future in which† (Barnatt, 2013) solid objects can be printed by a device attached to a computer. In this future industries have the prospect of moving to a new height and services be improved to the extent that tangible goods might be delivered to common households at their desktops. ‘Atomization’ of computer generated designs would lead to the creation of virtual prototype objects or even real user-end objects in much less time than it is required at present. The internet can be used to connect different producers and suppliers and also the consumers. It would allow modern industries to abandon their processes of â€Å"mass pre-production and stock-holding of a wide range of goods and spare parts† (Barnatt, 2013). The jewell ery industry 3D printers are â€Å"capable of outputting physical objects† (Barnatt, 2013) and are therefore getting installed in different manufacturing plants in different industries. In the jewellery industry it has started to generate a multitude of innovative digitalized manufacturing capabilities. Many companies in the jewellery industry are adopting this latest technology. Process of gold/silver printing The method of 3D printing uses the ‘additive manufacturing technology’ (Tyagi, n.d.). It is a process of â€Å"printing an object† (Hembrey, 2013). It involves the process of transferring some material onto a surface in the printer on which the object is to be build, layer after layer, in the method of spraying. These layers are â€Å"placed one on top of the other until the

INFORMATION SOURCES IN BUSINESS (STOCKS) Assignment

INFORMATION SOURCES IN BUSINESS (STOCKS) - Assignment Example Common stocks are units of ownership that carry with them voting rights that can be used in making some of the vital decisions in the corporation (Investor.gov, 2015). The shareholders receive their dividends and vote during meetings to make vital changes in the companys operations (Hafer & Hein, 2007). Conversely, preferred stocks are not associated with voting rights; hence, the shareholders are not directly involved in the corporate decision-making structure. The privileges include the priority in the case of liquidation and receiving of dividends before the common shareholders (Mrzygłod & Nowak, 2013). According to (U.S Security and Exchange Commission (SEC), 2015), stocks can be traded through stock funds, full-service brokers, direct stock plans and dividend reinvestment plans. The stock market can be affected by different fiscal policies such as taxes and other regulations by governments. It can be defined as a market where publicly owned companies trade their stocks on various exchanges and are found in free market economies (Parameswaran, 2011). The size of the market can be determined by jurisdictions based on various country borders. Stock indexes can be classified as an underlying stock security used in the future and options derivatives. The derivatives rely on the price of the underlying stocks in the markets. Additionally, stocks have also been to represent financial value; hence, can be regarded to as a form of current (Parameswaran, 2011). For example, a company can own part or full ownership of another during mergers and acquisitions through the exchange of stocks an d equities. They are many listed associations listed under self-regulatory organizations that control fiscal and monetary policies in the stock markets. Examples include the Japan Security Dealers Association (JSDA) that is found in the Japanese securities markets. Launched in 1940, JSDA

The Negative Impacts of Cybercrime on Business and Society Research Paper

The Negative Impacts of Cybercrime on Business and Society - Research Paper Example Computer crime (commonly referred to as cybercrime) is a reference to any type of criminal activity that involves the use of a computer or an internal/external network. This type of activity has been increasing at alarming rates over the past few decades, to the point that seemingly no one is immune from becoming a victim. Cybercrime can take on many shapes and forms. It can begin as something seemingly harmless, and rise to one of the gravest threats to personal and national security that exists today. It is also a troubling trend that the majority of the perpetrators of such crimes appear be young people under the age of 26. They often justify their actions initially as harmless hacking just for fun, but they quickly realize that their actions could prove to be quite lucrative. The harm done to victims of cybercrime, however, are immense. It is important to note that cybercrime does not only involve a financial element. There are crimes being committed that involve spam, harassment, threats, child pornography, and child endangerment just to name a few. Moreover, Cyber threats are becoming a dominant and challenging factor for organizations, as it leverages many risks that are constantly changing as cyber-crime spread by a number of peoples acting independently and having their own varied self-interest (Hardin, 1968), every now and then, there are new security breaches resulting in stolen credit card records, stolen personal information and losses in terms of customer confidence, as well as revenue. NO matter how advanced the security controls are, still incidents and security breaches are on the rise. Relevance and Significance The security of networks and computers globally has been called into question in recent years. Globalization has increased the presence the cyber criminals, compounding efforts to truly secure and maintain reliable networks that can be trusted. Even the most secure of networks, be them owned and operated by government or private individuals, have been hacked into from time to time, leading one to wonder if t rue security is even possible (Kirschner, Buckingham, & Carr, 2002). These problems become relevant because the job of maintaining network security has fallen on individual companies, reducing their ability to expand as rapidly and profitably as possible. This is the result of the reality that the insecurity of their networks has become a primary concern (Layton, 2007). Rather than devoting more resources to research and development, for example, many agencies are need to reallocate resources for combating the increasing prevalence of cybercrime. Current research alludes that, in the face of growing concerns with cybercrime, and with the lack of true network society, individuals are becoming more and more hesitant to use networks to conduct commerce and financial transactions (Peltier, 2001). While it is true that Internet usage is up, trust in conducting electronic transactions is going down. Should this continue, the rapid globalization that we have experienced to this point will likely be compromised (Hung, Chang, & Yu, 2006). To further examine the relevance of this problem, it is helpful to briefly touch on the various types of

The Psychological impacts of stalking on the victim and their families Dissertation

The Psychological impacts of stalking on the victim and their families - Dissertation Example It includes behaviour like following the person, waiting and watching the person’s home, workplace or other places, unwanted direct or indirect communication with the person. Other than this, being stared by another person or messages left on social networking sites can also build the feeling of being stalked (NSW Police Force, 2008). Stalking causes the victims to fear their own safety or the safety of those people who are close to them. Stalking can be targeted towards a single person, their friends, family or even their co-workers as well. Some of the stalking crimes include other crimes such as assault, criminal damage, criminal trespass, attempt to murder etc. In this paper, the statistics and the psychological impact of the stalking is discussed on the victims and their families. Statistics It is found that in Germany that almost 12% of the respondents have been stalked. This rate has shown a significant rise amongst women (17 %), than men (4 %). If we see the ratio of v ictims, 87% of the stalking victims were women while 86 % of the men were stalkers (Royal College of Psychiatrists, 2010). The general trend of the study shows that all the female victims, 91%, were stalked by a man. However, in case of the male victims, the proportion of male and female stalkers was equal (44 %). These results indicate that in male, same–gender stalking is a significant problem. In women only 14 % of such cases have come to notice (Pathe & Mullen, 1997) As a psychological impact, the victims also experience changes in lifestyle. As a psychological symptom, 56 % of the victims have reported agitation. The percentage of experiencing anxiety is 44%; while around 41% of the victims experience sleep disturbance. Whereas 35% feels nausea and 28% encounter depression (Royal College of Psychiatrists, 2010). Another study conducted in Australia shows that stalking shows adverse effect on the victim. 83 % of the victim suffered from anxiety, 74 % has experienced sleep ing disorder and the percentage of fatigue is 53 %. The people who have suffered from appetite disturbance and suicidal thoughts were 45 % and 24 % respectively. Moreover, 40 % people have also suffered post-traumatic stress disorder and 18 % experience actual or threatened physical harm. Other than this, many of the victim has complained about the headaches, indigestion, and nausea however the percentage is not significant (Pathe, 1997). Psychological impact Among the known way of intimidation, the most common method is loitering nearby and unwanted telephone calls. It is also noted that the victims also ran a risk of being physically injured. Few of the cases experience assaults involving physical restraint, or hitting or beating with objects. Other than this, the victims of stalkers experience sexual assaults as well (Royal College of Psychiatrists, 2010). Living with stalking can be extremely frightening and can have a profound impact on the lives of the family. In case, the mal e member of the family is stalked, the effects on women’s life get adverse. For men, the reason behind stalking women is to have or maintain control and power over the women, or maybe her friends, family or children (End Stalking in America, 2011). The wife of the stalker may feel isolated or alone. In case the stalker is

Classical Realism, Neo Liberalism and Constructivism Essay

Classical Realism, Neo Liberalism and Constructivism - Essay Example Accentuating the similarities between domestic and international relations, as the significance function of ethics and the public in all fields. In this observation, the course of the classical realism reiterates the course for international relations accordingly towards achieving a common ground for development within the state as well as the global continuum. The factors of resolution of violence and related conflicts is as a result of classical realism since it gives insight into , means of addressing challenges from an international perspective. Notably classical realism is responsible for the reduced conflicts as observed at the beginning of the 20th century. Additionally, Classical Realism concentrates on the nature human beings in the pursuit to elucidate the high rate of conflict and battle in global relations. Classical Realism ensures that diplomats have a reason, which they direct to the material concerns of the nation. The illustration in this thought is the realization t hat a less powerful nation would not attack a better-equipped nation. For instance, in the western side, USA is too powerful compared to its neighbors, a factor that demonstrates the course for nations establishing individual power. In this strength, it is observable that classical realism encourages the domestic autonomy from the civil society with the leadership expected to adopt the democratic rule in which it conforms to the will of the people. The system in effect makes the course for organizing the political system as the central power.

Console Games vs PC Games Essay Example for Free

Console Games vs PC Games Essay Let’s start with the console’s themselves. Maybe you’ve heard it before, but some people say PC-gaming is dying. Can PC games still compete with Console games? Gamers have never been so spoiled for choice. While the console vs. PC war has been around for ages, consoles today have bridged the gap by finally providing decent multiplayer capabilities. Is this the end of the PC as the dominant gaming machine? Gaming has been around for a long time. It is serious business nowadays. With a host of companies creating everything from award-winning games to those collaborating with businesses on workforce training and development, the area is poised for continued success. And we are creating this success by buying all kinds of games. So what is the difference between the total price of playing games on a console or on a PC? While it is possible to get a PC at about the same cost of a console, it would be such a stripped down version that it wouldnt be able to play the latest games. Consoles such as the Nintendo Wii, PS3 and Xbox360 still offer the best price in terms of gaming power. Even if you buy a 800 pounds PC, it would only be able to play the latest games for about three years. If you look only at the three biggest consoles, the Nintendo Wii is the cheapest console, starting at about 180 pounds. The Xbox 360 will cost you about 200 pounds and a Playstation 3 about 250 pounds. Certainly the Xbox 360 and the PS3 would be able to play the latest games for many more years. Well, there actually is a way to expand the time you can play games on your PC, but it will only cost you more money. A PC has the availability to upgrade. For example, you can change the graphics card for a newer one. This is the most important part of a PC for playing games. This will not cost you as much as buying a total new PC, but in total it will still be way more expansive than a console. But one thing is cheaper for the PC-gamers in comparison to for example Xbox 360-gamers and that is that you have to pay to play online multiplayer games on a Xbox. In most situations this will be free for a PC game. So maybe you are asking now if there are any more advances of playing games on a PC instead of a console. Of course there are. There are still way more games available for the PC than for consoles. On a PC with windows as operating system, you can play like almost every game that exist for windows, even older versions of windows. But on a console you probably can’t play previous generation games. When for example the first PS3 was announced it actually could play PS2 games, but Sony removed this option quite quick. Another reason to play games on a PC is that if you have a very expansive PC it can probably play games with better graphics, but at that point you are limited to the games that are already playable. Future games will probably need a better pc to play it on full resolution. A PC is also the only option for playing big online games where thousands of people can meet each other online, like World of Warcraft. This just isn’t possible (yet) on consoles. You’re choice for playing games on a console or a PC can also depent on the controller. Whereas you play with the traditional keyboard and mouse on a PC, you can play with other kinds of controllers on consoles. The Wii is the best example of that with the motion sensitive Wii remote. There is also a different kind of consoles for playing ‘on the road’. These are called handhelds and aren’t very powerfull, but their advantage is their portability.

Impact of Giorgio Armani on Fashion

Impact of Giorgio Armani on Fashion Introduction Giorgio Armani, the sole share holder, Chief Executive Officer, President and chief designer of Giorgio Armani SpA which is one of the most profitable fashion houses, is quite qualified for the interlocking work of design, management and marketing. Since the early eighties, he had been recognized as one of the most successful and well-selling designers in global fashion industry. Teri Agins (2000) stated that Giorgio Armani is one of the worlds best-selling designer, a creator who was equal parts steak and sizzle—fashion and marketing. In addition, once, it was published in Forbes (Richard Heller 2001) that ‘Armani is unique. Hes the only designer in the world who has been able to combine real creative genius with a tremendously astute business sense. As an icon to fashion newcomers, stars and fans, Giorgio Armani has created a super fashion empire which owns 10 lines (Armani Prive, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Casa, Armani Cosmetic and Armani Hotel), more than three hundred stores in thirty-six countries, thirteen factories all over the world and approximately five thousand employees. He keeps perfect balance between the role of designer and director. Mr. Armani was chosen as the worlds most successful designer by Forbes in 2000 and honored with a lifetime achievement in a 2004s gala event organized by the Fashion Group International which is a global non-profit association with a membership of over 6000 professionals of achievement and influence representing all areas of the fashion, apparel, accessories, beauty, and home industries to commend his inapproachability talents and high status in fashion area. This article will be separated into three parts to wholly demonstrate Giorgio Armanis major contribution and evaluate his status and impact in the field of fashion. The Design Revolution Giorgio Armani brought Giorgio Armanis Unique Marketing Strategy Conclusion Design Revolutionary Giorgio Armani, one of the most famous fashion designers known by people of all ranks and classes in the world, is the undisputed genius of fashion. This Italian designer first made a name for himself by his menswear. Followed 1975s successful menswear fashion show, he started designing chicly womens wear in 1976. However, Armani lead the fashion trend at that time and indeed revolutionized the mens and womens dressing way, thus he was usually cited as the worlds best-recognized, most commercially successful, and personally wealthy designer. (Mary Lisa Gavenas, 2008) ‘Elegant, ‘Masculine and ‘minimal are the commonest words to describe Armanis style. All Armanis cuts are simple, clean and as straight as possible. It nullifies the conflict between dignity and sex, between dress and power. It also produces an aesthetic beauty on the level of the liberation of social minorities and sexualities; acquires public importance through diffusion and mass culture, while remaining open to the imaginary and the sensual; creates narcissistic commodities no longer determined only by functionality, but also by such models of symbolic identification as gender and status. ( Germane Celant , 2000) Iconic Design As a fashion master, Giorgio Armani has created a significant number of design classics, such as ‘Pantsuits for women, ‘Unconstructed Suit , ‘Ethnic Style and ‘Casual Luxury. But if we have to select one as his representative work, jacket, is the inevitable choice. It is generally known that Armani is dubbed as the king of jackets by mass media, not merely because he is the first person who designed the jacket in 1975, but also since he devoted to update it and make it iconic. For Giorgio Armani, one jacket was all it took to initiate his triumphant career and to change both the streetscape and the history of fashion. Certainly it was a special jacket, something new, which miraculously illustrated the needs and not merely the aesthetic of the moment. It was created to fit the restlessness and new authority of women, and to offer men the impetus to liberate themselves from the uncomfortable armor they had been using to protect their dignity and insecurities. (N atalia Aspesi, 2000) As mentioned in the Emporio Armani magazine, published in 1996, ‘when I began to design, men all dressed in the same way. American industry called the shots, with its technicians scattered all over the world†¦Ã¢â‚¬ ¦ all impeccably equal, equally impeccable. The Mao Syndrome. Everyone wore the same uniform, a bit wider here, a bit more tapered there, but the substance was always the same. You couldnt tell them apart. They had no defects. But I liked defect. I wanted to personalize the jacket, to make it more closely attuned to its wearer. How? By removing the structure. Making it into a sort of second skin. Armani is bold in making innovations and he has never stopped his step. He exerted himself to develop his design around the jacket which was the staring pointing for his career. Armani renewed and redesigned the jacket almost each season. He illustrated that his small but crucial discovery lies in having imagined garment which falls over the body in a surprisingly natur al manner. (Giorgio Armani, 1996) The appearance of jacket offered a new way of dressing for both men and women. Germane Celant (2000) pointed that his jacket was a tool of unstable identity that could adapt itself to any bodily context whatsoever, thus satisfying the emotional and psychological requirements of a femininity tending to the masculine as well as a masculinity that aspired; it situated itself in the area of androgyny. However, jacket has been created for more than twenty years, but so far it has been widely updating in fashion industry. There is no exaggeration to say that, from mass market to luxury market, the iconic design jacket existed everywhere of fashion area. Mens Wear It is widely known that Giorgio Armani began his career by freeing men from the monotonous uniform and offering them varied ways to dress. From years to years, collection to collection, he increasingly designed casual luxury, comfortable but cool menswear on the basis of clear knowing mens desire. It is commented by Farid Chenoune (1993) that Armani initially designed clothes for sexy, thickest and broad-bottomed men, thereby shifting the center of masculine anatomical interest from the back (in contrast to the earlier fashion for tight, flat pants with their ‘exposed—beam look). As mentioned before, in 1975, Giorgio Armani caused a splash in fashion industry. His shocked-world jacket was endorsed by male fans who clustered round Armanis fashion concept. Through several years exploration and innovation, Armani became one of the best-selling menswear designers in the end of 1970s, but he didnt became dizzy with the successes already won, he continued to expand his impact in fashion trend, especially in menswear. In the beginning of 1980s, with the popularization of cinema and television, the whole society has liberate its male sartorial possibilities so they may often coexist and interpenetrate (Anne Hollander, 1994). Armani successfully caught the chance and established cooperated relations with Hollywoods movie industry. Paul Schraders 1980 film American Gigolo put Armani on the publics radar again. In the movie, actor Richard Gere dressed exclusively in Armani. Teri Agins (2000) suggested that the movie was a walking Armani fashion show. Indeed, from then on, mens dressing perception was absolutely different. Maetha J. Nelson (2000) also supported that the imagination that shaped a wardrobe so supple and seductive for Richard in American Gigolo that menswear in this country was never the same again. Giorgio Armani, whose design style was looked upon as sexy, elegance and good quality, was recognized as a progenitor of the Wall Street‘Yuppie. Womens Wear ‘Giorgio Armani changed the face of womens fashion beginning in the ‘70s. Thousands of confused women placed their confidence in him, and were overnight transformed to best dressed. said by Anjelica Huston, an actress. The famous architect Gae Aulenti also declared for this view. She explained that Armani is expressing with continuity a sense elegance that derives from both the intellect and the sense. According to female celebrities appreciation to Armani, it is easy to understand and conclude the status and influence of Giorgio Armani in womens wear design. Armani had cast the same spell over a new generation of executive women who were unimpressed with the fussy, figure-molding haute couture that was coming out of Paris. Armanis soft, comfortable tailoring went over big in feminist age (Teri Agins, 2000). As Anne Hollander (1994) mentioned in Sex and Suit: the evolution of modern dress, the modernizing clothes for women had meant copying mens clothes, directly or indirectly, one way or another. Giorgio Armani may not be the first or the sole one who borrowed menswears tailor to womens wear, but he may be the one who made the greatest impact. It is also supported by Farid Chenoune (1993) that Armani dressed women in fashions directly inspired by menswear and gave professional women the same kind of subtly powerful uniform that men had. In the 1970s, since women were allowed to share the job with men and assert themselves in office, the need of suitable and graceful working-clothes was pressing. Coward (1984) indicated that womens bodies and the messages which clothes can add are the repositories of the social definitions of sexuality, and women are always the defined sex and the display of those definitions. Giorgio Armani was aware of it and went in for designing what business women want. From 1970s to current, Giorgio Armani, whose pantsuits were the pinnacle of ‘power-dressing, has demonstrated a major contribution in working womens fashion. Fashion begins and ends with the consumer (Maria Costantino, 1998). Since Armani knew clearly his customers needs and satisfied them, his label has become synonymous with the power suit. Maetha J. Nelson (2000), the managing editor of In Style Magazine, criticized Giorgio Armanis contribution in womens wear that ‘The designer who showed women they could dress for the office without looking like men. UNIQUE MARKETING STRATEGY Giorgio Armani, who built the empire by himself, is not only a great designer, but also a marketing genius with astute business sense. Armanis marketing strategies always combine with his design. Armanis huge success is attributed to his fantastic design, creative marketing strategy and distinct business form. None of them could be ignored. From 1980 onward, Armani proved his business mettle by successfully sign license, expanding into allied fields, open his own stores, maintaining tight control of his distribution, and acquiring established manufacturing facilities (Mary Lisa Gavenas, 2008). He had the initiative of his empire by the 21st century, while his peers had sold their business. Celebrity Strategy The symbiotic and tight relationship between fashion designers and celebrities, especially the Hollywoods stars, could tract back to the 1950s. As Martha Nelson, the editor of in Style, concluded that celebrities work on another level because people think of them as real people more than models. There is no doubt that celebrities are symbols of fashion trend. Personal purchase bias of mass, paying close attention to what they wear, which brand they adore, may be influenced by celebrities, such as singer, actor, sport star, artist and socialite. Celebrity strategy, which was supported to carry out by Giorgio Armani, is of prime importance in Armanis promotion plan and plays a significant part in brand growing. Teri Agins (2000) proved that Armani was the first designer to milk his celebrity connections by developing a publicity machine to get his clothes on the backs of Hollywoods most influential and most visible A-list of actors, directors, producers and agents. Such headliners became an integral component of his master marketing plan to keep his trademark in lights Since 1980s, Armani has designed for celebrities to attend Oscars or other red-carpet events. For this Italian designer, Oscar night was regarded as a key marketing chance to publicize his brand. With the huge success of his celebrity strategy, Armani is widely favored by celebrities and regarded as the sure choice. Hamish Bowles (2000) pointed that Armanis intimate involvement with present-day Hollywood seems therefore an inevitable one. Diffusion Line It is difficult to confirm that Giorgio Armani is the first designer who put forward the concept of diffusion lines, but he must be the most successful designer who created his own sub-brands and diversified new product categories, created a coherent ‘branded environment'(Mark Tungate, 2005). From haute couture to ready-to-wear, from menswear to womens wear, from evening dress to home wear, from cosmetic to hotel, Armani offers varied products and Armanis featured lifestyle to different ranks and classes. After Armanis first attempt and success in brand extension, a significant number of fashion companies followed his step, develop their own sub-brand, which extremely changes the structure of fashion industry. Giorgio Armanis empire has developed 10 lines whose objects oriented are various. Followed section will simply introduce them. Armani Prive: Haute couture line. It is only available for the top part of customer pyramid. It is regarded as the sure dressing for celebrities to attend red-carpet events Giorgio Armani:The most expensive label for ready-to-wear. It is the most favorite brand for the elites who work in the Wall Street, and the executive women who are wealthy, confident and stylish. Armani Collezioni: The high end line for ready-to-wear, but cheaper than Giorgio Armani. The line is typically aimed at an older customer who does not desire trendy design, but places emphasis on high quality more classic items ( YourNewFragrance.com, 2008). Emporio Armani:The medium line designed for ambitious youth. This line is unique because it features products that more affordable than the products featured on high end lines, but also supplies items that cost more than the ones in cheaper lines (Paulagerie, 2009). AJ Armani Jeans:The special line for denim-related garments. A/X Armani Exchange: The lower-end line. It is geared toward older teens and young adults with a contemporary fashion style (YourNewFragrance.com, 2008). Armani Junior: A line designed for children. Armani Casa: Special high-end home lines, whose products include furniture, linens, home wear and so on. Armani Cosmetic: A special collection of Armani featured cosmetics, such as skin care, perfume, and cologne. Armani Hotel: Under this label, there are luxury hotels and resorts which smoothly give publicity to Amanas lifestyle. Conclusion If we considered the couture designer as an artist (Linda Welters, 2007), Giorgio Armani has done for fashion which Picasso has done for painting (Franco Maria Ricci, 1982). Colin McDowell (1997) commented that Armani look can be worn by all age group with confidence because like Chanels fashion for women, it eschews gimmicks, ignores fashion fads and springs from a philosophy based on an understanding of mens needs and a faultless technique which brings its own logic to everything the designer creates. It is indisputable to research and analyze in two direction  created a niche for himself with his elegant designs, mostly done in a neutral palette. Although his fashion house, , was much smaller than many other fashion houses, it was one of the most profitable. Another distinctive feature of the house was that Armani headed both the creative as well as the business sides, which was not the norm in the industry.